The role of destination image in tourist satisfaction
Cultural tourism is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy implemented should be closely tied to ensuring tourist satisfaction. This research focuses on a heritage destination of an archaeological nature, and aims to analyse the destination image formation as well as the influence of this image on tourist satisfaction. The results show that the affective component is more relevant than the cognitive in the image of this destination formed by the tourist. The data were collected by means of a closed-ended questionnaire administered to tourists aged 18 and over, and were analysed using P.L.S.-S.E.M. methodology. These analyses provide useful information for the planning of future tourism marketing strategies; to that end, recommendations have been made regarding how to improve the provision of services and the management of these types of heritage sites.
Proin eleifend lacus lectus, et consectetur lacus volutpat sit amet. Vestibulum blandit aliquam leo ac consequat. Aenean nec venenatis nisi. Donec diam arcu, ultrices at elit eget, sagittis mollis leo. Mauris ac lectus ac enim accumsan bibendum ac sed justo. Sed maximus dui eget faucibus maximus. Mauris placerat sollicitudin condimentum. Nam pellentesque rhoncus sapien et lobortis. Praesent a ante dui. Etiam sed mi finibus, tempus erat eget, volutpat metus. Aliquam nec mi quis elit dapibus porta. Duis feugiat sem aliquam porta posuere. Sed bibendum diam posuere est consequat, at fringilla ex laoreet.
Donec vitae molestie tellus. Pellentesque non quam cursus, venenatis tortor ac, ullamcorper nisl. Morbi accumsan augue viverra, lacinia lorem ac, viverra turpis. Maecenas accumsan mi a finibus molestie. Etiam aliquet facilisis quam, quis interdum ante molestie ut. Nulla nisi dui, luctus sit amet est eget, porta blandit nulla. Sed sed sapien nunc. Proin in interdum arcu. Vestibulum lobortis ut lorem rutrum euismod. Nulla lacinia massa id tincidunt interdum. Sed maximus nulla ac quam maximus blandit non nec metus. Vivamus vel elit in ex pretium sagittis. Maecenas ac est quis enim volutpat tempor. Mauris et massa finibus, ultricies orci sed, sollicitudin erat.
